Overall Verdict
We have given Liverpool Victoria Insurance (LV) an overall rating of 3.7/5. In this guide, we will explain how we arrived at this rating. The information in this guide will give you a chance to analyse the service on your own and make your own judgement. LV= was founded back in 1846 and underwrites its own insurance policies.
Summary
| Policies | 4/4 |
| Benefits and Small Print | 2.5/3 |
| Renewal Premiums | 1.5/3 |
| Customer Satisfaction | 1.5/3 |
| Excess and Contribution | 1.5/2 |
| Total out of 15 | 11 |
| Star Rating out of 5 | 3.7 |
Policies
LV Pet Insurance offers five types of insurance plans for cats and dogs. Two of these are time-limited while the other three are lifetime policies. The time-limited policies are paid out from the day your pet starts to receive treatment and will be stopped after 12 months. For the Lifetime insurance plans, you will get a cover for up to 10 sessions of complementary treatment. The most comprehensive lifetime policy will even cover damage to third parties.
Benefits and Small Print
Liverpool Victoria (LV=) Lifetime policies will cover your pet’s dental costs, but you will have to make regular visits to the dentist. You also need to take preventive measures against dental conditions. Otherwise, the company will not cover the dental costs of your pet. For the time-limited policies, you will only get payouts for dental needs if the condition occurs accidentally. The covers do not pay for euthanasia. In case the pet needs prescription foods, LV= will only offer limited coverage.
The death and loss cover in this company will be calculated based on the purchase price of your pet and not its market value. Also, they don’t use a sliding scale.
This company has very few non-standard exclusions in its small print.
Renewal of Premiums
There is limited information on the increase in the premiums after making multiple claims. It is likely that they will penalise you for making frequent claims. For this reason, we gave this company a rating of 1.5. Many other factors will affect the cost of your premiums, including the type and breed of your pet and your postcode.
Customer Support
The is insufficient information for us to analyse customer satisfaction for this service adequately. The customer feedback on their official website is verified by Reevoo, and with their 550 reviews, the service has an average rating of 9 out of 10.
Excess and Contributions
The fixed excess in this company will depend on the policy you select. If you choose to go with the time-limited policies, you will have to pay excesses of £100 per year. Compared to other providers, this amount is very high. Currently, the average across pet insurers is around £77. For the LV= lifetime plans, the excess is a meagre £70 per year for each condition covered. You will not need to pay a percentage of the vet fees, no matter the age of your pet.
There is an additional voluntary excess of £75 on both lifetime and time-limited policies. Increasing your excess will have the effect of lowering your premiums.